Jamie Ford is an Edinburgh-based Graphic Designer
MY BEAUTY CONSULTATION
ROLE: LEAD DESIGNER
To engage a new, younger audience, Clarins needed an idea that would help deliver skincare advice. How could we use creativity to inform and excite this audience, driving conversion and lifetime customer value in the process?
The solution had to be mobile-first, and deliver results in 60 seconds. This new product was developed through a series of sprints, rapid prototypes, and immediate feedback from real users. My Beauty Consultation’ provides audiences with skincare routine recommendations according to their needs and lifestyle.
Users can filter products based on whether they want essentials or a full routine. There was a 45% increase of users adding products to their basket after using the service.